Alternate Ending is a collective of storytellers that was birthed in New York City’s SOHO neighborhood. Whether we’re filming in our backyard or around the globe we believe that all content, branded or otherwise, needs to be worthy – needs to be able to stand alone and engage. That’s why we call ourselves “storytellers”: it’s about the story first and everything else later.

As a cultural brand production agency, we specialize in marketing and branding that focuses on developing businesses and organizations’ brand identity in relation to culture. Culture encompasses regional or national customs, social trends, values, beliefs, and practices that shape people’s behavior and attitudes. Our approach to cultural branding seeks to authentically connect brands and advertisers to culture, enabling them to resonate more deeply with their target audience and create an emotional connection beyond the product or service offered.

We are a full-service company that helps businesses identify their unique cultural positioning, creates a strategy to leverage that positioning in their branding efforts and implements that strategy via thoughtful content creation. This includes developing marketing campaigns, designing visual branding elements, crafting messaging, and creating experiential events that resonate with the target audience’s cultural identity. Ultimately, we aim to help businesses create an authentic and meaningful brand that builds brand loyalty and engagement in the long run.

We work with the client to understand their needs, goals, and desired outcomes. Through research we’ll gain a deeper understanding of the target audience, market trends, and competition and then use this information to develop a clear and focused strategy for the project. The strategy developed serves as a roadmap for the project, guiding creative direction (e.g. project tone, messaging, visual style, and distribution channels).

We generate and refine ideas for creative projects, such as advertising campaigns, films, or brand identities through several stages (e.g. research, concept development, and execution). During the brainstorming process, the team generates a wide range of ideas for the project. We will begin the process of concept development, refining and fleshing out each idea in greater detail through storyboards, developing scripts or outlines, or creating mockups or prototypes. At the execution stage, we bring the idea to life through visual design, copywriting, animation, video production, or other means, ensuring that it meets the project’s goals and objectives.

We are able to specifically curate a team for each client and project – pulling together exactly the right expertise for the brand/idea/tone. We can quickly and easily scale up or down as needed to get the best content to fit within budget goals. Our expertise in directing and production enables us to transform inspired creative concepts into powerful content. Our goal is to always make the story of creating the story as enjoyable as the final film.

We know the drill — dark rooms, long hours, creative meetings, and deadlines. We understand that the edit is integral to the creative, and love to involve our editors as early in the process as possible. Our editors will provide valuable technical advice that will ensure success in the editing suite. Post-production is a critical stage in the video production process, and a well-executed post-production workflow can significantly improve the quality of the final product.